La Stella
Objectives:
We aimed to create a cohesive and impactful brand identity that reflects La Stella’s collegiate, preppy, and urban aesthetic. We aimed to develop a visual and narrative identity that resonates with La Stella’s target audience and aligns with its values, ultimately elevating the brand’s presence in the luxury fashion market.
Initial Visual Concepts:
In the initial phase, we explored various concepts that captured the essence of La Stella’s musical roots and its positioning in the luxury market. While some of these ideas were ultimately set aside, they laid the groundwork for our creative direction, helping us refine our understanding of what La Stella represents.
Brand Identity Development:
This includes Research Analysis, Brand Identity and Brand Personality & Archetype.
Final Brand Board
This is the finalized brand board before we proceed to create Extensive Brand Guidelines. Additionally, we also created an Alien Mascot.
